The sweet memories of SugarRoti come alive with our modern pre-measured spice blends.
Some of Bina’s happiest childhood memories center around the rotis, a round Indian flatbread, her grandmother would make and the family moments around them. She fondly recalls lining up in the kitchen with her siblings anxiously awaiting their favorite mid-afternoon treat. What made it extra special? It was served fresh off the stove with ghee (clarified butter) and a sprinkle of sugar; simple and always delicious! A tradition that is carried on by Bina’s mom for the next generation.
The word “Nu” in Gujarati means “of” or “for”. We created SugarRoti for you - to bring you a new, healthy way to cook with Indian spices - empowering you to cook outside the box and discover “Nu” modern ways to experience delicious, traditional spice blends.
Meet the Founders
Bina Motiram and Dana DuFrane met while working in the corporate world, forming a friendship around their creative energies and passion for healthy living. SugarRoti was founded from this passion and a mission to create innovative products that modernize cooking while celebrating tradition, flavor and health. As a team, with Dana’s passion for wellness and design and Bina’s love of cooking and creating fun, healthy recipes, SugarRoti came to life.
Together, Bina and Dana built the business around consistent, flavorful and simple products to make healthy cooking with Indian-inspired blends accessible for busy people. They wanted to create products that break down barriers; remove the intimidation, inspire creativity and make cooking with them easy.
SugarRoti’s spice blends were developed to use in your favorite recipes. From traditional curries to modern dishes, one perfectly blended packet transforms a few simple ingredients you may already have at home. Intentionally created to bring the deliciously healthy spices of India to your kitchen without a trip to a specialty grocer. The reality is, we all have less time to shop and cook. SugarRoti strives to bring the fun back in cooking, giving more time to enjoy the food with friends and family.
Our Core Values
Our mission is to make it easy to cook with Indian-inspired spices and empower everyone to experience the fun of creating and cooking healthy and delicious meals with these timeless blends.
We are committed to responsible packaging, sourcing and using only organic ingredients wherever possible. We choose our partners carefully – ensuring they share our values and commitment to sustainability. Our products are designed to encourage cooking with simple, seasonal, fresh produce and shopping locally to support community-based farmers markets and businesses.
Committed to giving back, SugarRoti donates 1% of its profits to organizations that educate and support communities - organizations that create opportunity and ensure a healthy future for our planet and people.
SugarRoti is proud to support the Armory Foundation, a non-profit organization dedicated to serving youth by promoting fitness and education through a broad range of athletic, educational, and community programs.
“We wanted to build an impact-driven company with like-minded partners; to develop products aligned with our commitment to health, wellness and sustainability that we are proud to share with our families, friends and the world. Products that are beautiful and delicious; that break down barriers, empower creativity and fun and build community.”
Bina Motiram and Dana DuFrane, SugarRoti Co-Founders